A designer, product developer, and digital storyteller who believes design should have both logic and soul. I’ve spent over 15 years working in fashion and product development for brands like Urbanica, Fila, Sacks, and Gurtex, and now I pour all that creative energy into building boutique websites, online stores, and AI-driven content. My studio, AIoshpa Studio, was born from two passions — aesthetic design and smart technology. And yes, the ‘AI’ in my name stands for both Artificial Intelligence and Alla Ioshpa — perfectly symbolic of what I do.
Good design is like a great conversation — it should be clear, engaging, and a little surprising. Every website I create blends UX strategy, storytelling, and visual elegance — to turn visitors into curious explorers and happy clients. Whether it’s a digital store or a creative portfolio, my goal is always the same: to make it feel right.
Playing with textures, photography, and AI art tools. When I’m not building websites, I’m experimenting with Midjourney, exploring new color palettes, or just enjoying a cappuccino (usually with a cat nearby). Every project I create is personal — a mix of intuition, empathy, and design curiosity.
I’m slightly obsessed with cats — they remind me that elegance and curiosity can happily coexist. So don’t be surprised if you spot a subtle cat theme or two in my designs.
I have a Master’s degree in Textile Engineering and a UX/UI Design certification from the Technion. After years in the fashion world — sketching, sourcing fabrics, and managing collections — I learned how much design depends on understanding people, details, and emotions. That’s exactly what I bring to every digital project.
I love playing with textures, photography, and AI art tools. When I’m not building websites, I’m experimenting with Midjourney, exploring new color palettes, or just enjoying a cappuccino (usually with a cat nearby). Every project I create is personal — a mix of intuition, empathy, and design curiosity.
If you’re looking for a designer who can blend style, UX logic, and a sprinkle of AI magic — let’s create something beautiful (and maybe a little bit cat-inspired).
I design websites and content that reflect your story — combining design thinking, UX strategy, and AI tools.
Every detail is crafted to inspire emotion, clarity, and connection.
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